Last updated: November 2025
Replay ("the App") is an iOS application that enables users to import, view, and organise their personal Instagram Data Archive entirely offline. This Privacy Policy explains how Replay handles data.
Replay is built with privacy as a core principle. Your data remains on your device, unless you explicitly choose to use Replay+ CloudKit backup features.
Replay collects no personal data by default. The App processes only the information you choose to import.
If you import your Instagram Data Archive ZIP, Replay reads and displays the content locally on your device.
This may include:
Replay does not upload, transmit, or share this data unless you enable Replay+ Cloud Backup.
If you subscribe to Replay+, you may choose to back up your imported content to your personal iCloud using CloudKit.
CloudKit data is:
If enabled, Apple may provide anonymised crash logs. Replay does not send or store diagnostic data directly.
Replay uses your imported content to:
Replay does not collect analytics, share data, or sell data.
Replay uses:
No advertising SDKs or external analytics.
You can delete your data, remove the App, disable iCloud, or cancel Replay+ at any time.
Replay is not targeted at children under 13.
Updates will appear on this page.
Replay is developed by Eridian Labs.
Replay does not retain any user data. All data remains on the user's device or in their private iCloud if they enable Replay+ Cloud Backup. Users may delete their data at any time by removing it from the App or uninstalling the App.
Replay complies with applicable data protection principles, including GDPR guidelines around data minimisation and user control.